![]() ![]() Outline the key GTM and research projects PMM can lead. A few examples can include small messaging work or optimizing target customer Only half of the PMs I work with understand the PMM roleįind quick wins to show the potential of PMM. ![]() Many of your cross-functional partners may not understand the PMM role. Even lend a helping hand outside of PMM to foster relationshipsĮxplain what PMM can do. Focus on developing relationships and regular meetings with cross-functional partners. Understand the market and become the expert that can provide value to multiple teamsīuild bridges. See how the team is structured, where they need help, and where you may be taking over someone else’s role If you’re the first PMM, then someone else is probably doing some work that PMM would normally do. A large chunk of the first 90 days centers around education and getting quick wins.įigure out who does what. My experience has been different every time, and I’ve learned a few hard lessons on rushing in too quickly. I’ve come in as the first PMM at several companies. It helps you create guardrails for your team around the things that are in your wheelhouse, which will come in handy as people start firing projects at you. This is a foundational document that lays out the goals and objectives for your product daprtment. Gather the tools, templates, frameworks that will accelerate your successĪnother late edition to this (added after my presentation) is to create your own PMM Charter.Perform a content audit and find the gaps that need filling.Set up your internal communication channels.Create battlecards for your top 2-3 competitors.Start building key relationships internally - have lots of 1:1s.Get to know your product - if your sales team has demo training, consider going through the same process.I don't split it out into 30-60-90 day increments, but within that period, these are the things I'd suggest doing: I actually did a presentation on this about a month ago, which you can watch here. ![]() You may find yourself saying "no" more than "yes." Lay out your resource asks or limitiations and be bold in your recommendations and improvement strategy. You've likely been pulled in several directions at this point, so start to prioritize over pleasing. Balance low hanging fruits/ short term impact projects with longer term strategic plans.Ħ0-90 days - Get feedback from teams and start to go narrower and deeper into your work. Start sharing your observations and validating where to make investments and prioritze projects and time. Start to understand their KPI's and how they function as a unit. Jump into the data and start to understand the business model and levers at your disposal.ģ0-60- Invest in building relationships with stakeholders and teams. ![]() You bring fresh eyes and I'd recommend compiling copious notes on what you observe in product from the frustrating to the delightful. Form an objective opinion of where your new company and products fit in, and then dive deep into your customers and thier experience. Dive into your broad market and understand the competitve landscape. Don't make any assumptions and ask lots of questions. Whether your a product marketer or just a new employee, the most important thing you can do is toĠ-30 days - Talk to everyone. Continue to share your plan, progress, and accomplishments.Product marketing is one of the most cross-functional roles - your cross-functional relationships are really important. Continue meeting with customers, teammates, etc.Focus on hiring and recruiting - the PMM market is really competitive and recruiting takes time.By the end of 60 days, try to get a quick win out: revamp the pitch deck, launch a new product/feature, etc.Develop a hiring plan and start recruiting.Share your plan and priorities broadly to get feedback and adjust your plan based on that feedback.Based on what you've learned, start creating a plan for what you and your team should prioritize over the next quarter and year.Educate your company on what product marketing is and how other teams can work with you.Learn about your product - get access to a sandbox account, read the documentation, read case studies, etc.This will help you understand areas of opportunity as you establish relationships internally. Get to know your cross-functional partners - schedule time with people from product, sales, marketing, engineering, design, etc.Shadow customer calls (or listen to recordings if they exist).30 days: Prioritize understanding your customers, your product, and your company: ![]()
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